Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential fashion houses on earth. Its world-wide results wasn't created by way of classic promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional approach turned the inspiration for CDG’s throughout the world expansion.
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CDG attained international awareness by presenting clothing that rejected regular Suggestions of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world vogue editors and buyers early while in the nineteen eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.
The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with illustrations or photos taken at Auschwitz focus camp, as well as controversy received international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo Comme Des Garcons by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the different ways to existing a single's self to the globe. Fusing tailor-made menswear with feminine factors for example corsets and flower printed dress fabrics, Persona was Yet another collection that combined the feminine with the masculine.
CDG built a robust distribution process by putting its items in leading luxurious vendors like Dover Road Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the manufacturer use of elite consumers globally while preserving its inventive integrity.
In 2017, the business launched a brand new fragrance, Concrete, and marked its start while in the US having a meal curated with the artist and chef, Laila Gohar.
Each and every store was intended as an artistic House, improving CDG Hoodie's standing for innovation and giving shoppers an immersive retail practical experience.
With all the increase of online shopping, CDG expanded its access by providing collections through official and partnered e-commerce platforms. Social media marketing and style communities aided distribute the brand name’s identification, making items similar to the Perform Heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor grew to become Among the most recognized sneaker collaborations on earth, serving to CDG reach worldwide mainstream visibility when being accurate to its edgy creativity.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, often much more like art installations than trend displays acquired all over the world media protection, reinforcing the manufacturer's standing for groundbreaking creativity.
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The business also creates a line of agendered fragrances, nearly all of which can be unconventional on the planet of perfume and aligned Using the styles of its clothes.[6]